Fancy.design
Design Subscription Service

Identity

Identity is the visual perception of a brand: colors, font, logo, graphic elements, photos. It allows you to connect with your audience and stand out among your competitors.

What we offer

  • Rebranding

    Identity should evolve with the business and its audience. We can update your brand in line with current trends and audience demand.
  • Logotype from scratch

    A logo is a graphic or typographic element, a symbol of the company, one of the key elements that ensure recognizability and communication with the brand. When creating a logo, we are guided by the principle of simplicity and the presence of meaning.
  • Logobook

    Guidelines for the use of the logo, colors, fonts and any necessary brand elements. We specify options for using the logo in different sizes, black and white, as an icon, and other options. We also provide a font or font pair, a brief and full palette of acceptable colors and recommended color pairs.
  • Expansion of the existing identity

    If a company wants to expand the identity for a new product, service, subsidiary, one option is to complement the existing style while maintaining its key principles.